Efva Attling, who has been hitting the headlines with her new store in New York, has launched a collection of eyewear with a strong retro feel. Her cateye and aviator styles along with sturdier acetate models capture current trends, while small, subtle touches inspired by Efva’s jewellery collections are also part of the look. Efva Attling’s October 2011 collection comprises seven optical styles in acetate and metal and two styles of sunglasses.
“Although the 1950s and 60s have been in vogue for a while now, the retro trend is still influencing large sectors of the fashion world. As always it is important when I am designing to find the right mix of trend-rich and classic – especially for eyewear, as the wearer has to live with it for a while,” says Efva. “I also love to incorporate the world of jewellery into the optical world to bring together my different design veins.”
“For those who dare to wear, Claire sunglasses are a true cateye style with gold or silver decor at eyebrow height with a real Dita von Teese feel. Just looking at them takes you straight back to the heyday of Hollywood. The men’s aviator style, available as optical eyewear and sunglasses, has the same effect, but is designed with men in mind.”
“My Birds and Swallows styles are also retro-inspired,” says Efva. “But the small swallows that decorate the sidepieces on these sister styles have roots as far back as the 1930s. Swallows were incredibly popular as jewellery and were in fashion right up until the 1960s and 70s. Now they’re in again. If you want to combine them with matching jewellery, then you can choose from the Love Birds series in my jewellery collection.”
“The Bow Wow sister styles have a little bow on the sidepieces which first came to me when I was designing eyewear. It’s highly likely that I will also be creating a jewellery design with them in the future, as the little bow is so feminine and perfect for jewellery,” says Efva.
Read more in the press release.