Oscar Jacobson is a traditional Swedish clothing brand. Ever since 1903 it has been developing stylish garments for men who value fashion and quality. For 2010 the company has invested in a completely new concept with the aim of adding vitality and impact to the brand. This included the decision to develop eyewear.
The Oscar Jacobson brand is based on style, personality and a proud heritage. These are also the values on which the design of the eyewear is based. “The result is an exciting collection for men who dare to wear their own style – whatever their age” says Eva-Lena Bäckström, the designer behind the eyewear collection.