The history of the Lacoste brand is the story of the French tennis legend René Lacoste and his innovative ideas that have changed the entire sport and revolutionized the clothing industry forever.

It has its roots in the classic sport that is the source of their characteristic design and the stylish casual appearance, which together create an original and unique lifestyle brand for men, women and children. It is the unique details, the use of the logo in their design and elegant color scheme that gives Lacoste its exclusive expression. The brand’s logo is a crocodile and comes from the founder René’s sharp nickname on the tennis court “alligator”.

Lacoste is today best known for its timeless and elegant design style that is enriched and highlighted by the iconic and sophisticated details. In their eyewear collections there is a wide selection of both glasses and sunglasses.