Chloé

Chloé is a sisterhood brand with a female friendly spirit. The Chloé brand values such as femininity, modernity, free-spirited, grace and effortlessness are the core characteristics that build the brand and shape the eyewear collection.

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne. She chose the name “Chloé” for its warm, feminine appeal. It was perfectly in sync with the new mood of Paris; youthful, modern in design, andslightly audacious in spirit. Chloé is a sisterhood brand with a female friendly spirit. The Chloé brand values such as femininity, modernity, free-spirited, grace and effortlessness are the core characteristics that build the brand and shape the eyewear collection.

Chloé Eyewear targets young women age 25+ who are fashion conscious, elegant in an effortless way, educated and sophisticated, spontaneous and free-spirited. The collection reflects a mix of brand iconic elements such as soft materials, round, retro and oversized shapes, expressed through warm and sandy shades, true to Chloé color palette.